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MarLen Strategy
Digital Growth for DACH & European Markets
Strategic Marketing Consultancy

Digital
presence.
Built for
European
markets.

I help brands build and grow their digital presence through strategy, content, social media and paid media — with a focused expertise in DACH, Greece and Southern Europe.

Markets DACH · Greece · Cyprus · Southern Europe
Languages English · Deutsch · Ελληνικά
MarLen Strategy — by Marilena Arnaouti marlenstrategy.com
Services

For brands starting from zero or repositioning for a European market. Strategy and structure before a single post goes live.

  • Brand positioning and messaging (EN + DE or EL)
  • LinkedIn and social media channel setup
  • Visual brand guidelines and tone of voice
  • Website content structure and copy brief

Ongoing content strategy and execution in the language of your market. Structured, consistent and built to grow a credible presence — not chase vanity metrics.

  • Monthly strategy and editorial calendar
  • 8–16 posts/month, bilingual (EN/DE or EN/EL)
  • Community management and engagement
  • Monthly performance report

Campaign strategy, setup and management across Meta, LinkedIn or Google — with DACH-specific targeting and German-language ad copy. For brands ready to invest in reaching the right audience.

  • Audience research and DACH targeting
  • Ad creative briefs and copy in EN + DE
  • Campaign setup, launch and optimisation
  • Bi-weekly reporting and strategy review

A consulting engagement for brands entering or expanding in Germany, Austria or Switzerland. Delivered in English and German as a written strategy document.

  • DACH digital landscape assessment
  • 90-day marketing roadmap
  • Key messaging and positioning in German
  • Strategy session + written deliverable
About
Marilena Arnaouti
Marilena
Arnaouti
Founder, MarLen Strategy
Accenture / MicrosoftEnterprise sales & digital projects
Lynk & CoEuropean customer operations
Multilingual — English · German · Greek
Consulting focus — LinkedIn · DACH B2B · Digital growth

I'm a marketing strategist with experience across enterprise environments, European customer operations and multilingual digital projects.

Through MarLen Strategy, I help founders and brands build a structured digital presence across DACH and European markets — combining strategy, content, social media and paid media.

I work in English, German and Greek — which means strategy, content and campaigns in the language of your market, without an intermediary.

Let's talk

Ready to build
your European
presence
?

Book a free 30-minute strategy call or send a message. No pitch, no template — just a conversation about where your brand is and where you want it to go.

Message received. I'll be in touch within 48 hours.

Or email directly: contact@marlenstrategy.com

Book a strategy call